![]() What are the advantages and/or disadvantages of using an investment app? Kaysian Gordon, MBA, CFP, CDFA, CPA, wealth manager at Clarus Group.Charlotte Geletka, CFP, CRPC, managing partner at Silver Penny Financial Planning.Brian Fry, CFP, founder at Safe Landing Financial.We interviewed the following three investing experts to inform our picks for the best investment apps: User experience is also important, so we also looked at each brokerage's accompanying mobile app and scoured reviews on the Apple Store and Google Play to find out what regular users think of the product. We compared nearly two dozen brokerages, placing heavy weighting on their advisory and trading fees, investment philosophy, investment options, and types of accounts available. In some cases, that means access to free financial planning tools - or financial planners themselves - and clear and easy-to-understand investment options. Personal Finance Insider's rating methodology for investment platforms examines companies that offer platforms that keep fees to a minimum (generally below 0.50% of assets under management, or AUM, for balances under $100,000) and offer a high-quality experience. For that reason, the cost was a huge factor in determining our list. People may have varying risk capacities and financial goals they're working toward, but you'd be hard-pressed to find someone who doesn't prefer a cheaper way to invest. Read Our Review A looong arrow, pointing right Our Methodology These are the seven best investment apps currently available to traders as chosen by Insider's editors. Charles Schwab: Best for auto-investing large balances=.Ellevest: Best for goal-driven investing.M1 Finance: Best for portfolio customization.Robinhood Investing: Best for active traders.Fidelity Go: Best for hands-off investors.If you're new to the world of investing, you can also check out the best investment apps for beginners. ![]() The best investment apps offer all kinds of traders access to worthwhile accounts and investment products (including stocks, bonds, ETFs, crypto, and more) with low fees, access to research, educational resources, and accessible user interfaces. But we've also included a few of the best online brokerages that offer both active trading and automated portfolios. Our list skews toward so-called robo-advisors - which use an algorithm to manage your investments - because, in many ways, they feel most accessible to average investors fees and balance minimums are generally low and your big-picture goals can help create an individualized and diverse portfolio that doesn't require much ongoing maintenance. Whether you prefer a hands-off approach or love to pore over market research and make trades - or fall somewhere in between - the right investment app can make it that much easier to reach your goals. Investing feels more accessible than it's ever been. ![]()
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